Who would have thought a movie can also be a case study?

This is what you get when you enroll into a business school. Everything can be interpreted and should be interpreted in the manner to which it can improve your leadership skill and ability.
Dead Poets Society is our case study for Managing People in Organizations class. We have to analyze the movie and come up with a 20 minute team presentation. I really like the fact that this is the class final exam. It’s one of the best assignment/final exam I’ve ever had!
I watched DPS (it has become Dead Poets Society’s code name for many teams) ten years ago and fell asleep after 30 minutes of it. This time around, it’s totally different. You see many things in there that you can apply management principles to, and many scenes that illustrate the situations we talked about and discussed in class. The assignment is very good for a team experience also. Our team watched the movie together at one teammate’s house and it was really fun. We are all in full gear now and repeatedly citing the quotes from DPS to each other. Our presentation is next Tuesday, and our first module will end on Wednesday. Time really does just fly by……
Wish us luck!! and …. DPS rules!

–Manisa–

Class of 2011

“You’re going to State College?”

“Yes”

“Oh, that’s the number 1 party school in USA, per the latest ranking.  Enjoy your time there.”

By this time I was at the US airport after landing, and the officer saying so was chopping on my I-94. With this expectation, I started my MBA study with SMEAL College. However, it didn’t turn out we were in parties always.  First year MBA study IS overwhelming, that’s why we need the adjusting period (orientation).   But we work hard and play hard here. …

There have been so many eye-opening experiences in this first module.   I had never heard the word “tailgate” before I came here, and I wondered what it meant. With that question in mind, I went to one of the football games.  Oh, wow!  There were so many people here for the game!  If you’re a stranger to football like me, my suggestion is to go at least one.  If you’re a crazy fan of football, then PSU is the best place for your MBA study…. I attended my first corporate sponsored tailgate, played games, cheered for the winners; and chatted about skiing for the thanksgiving vacation, the immersion week fashion show, and our global immersion week- Santiago, Chile, Shanghai China, New Delhi, India, San Francisco, CA!!!!!

Life as a MBA in Smeal will be totally different from your previous work, but we work hard and play hard, in the Smeal School of Business.   MBA is not just about curriculum. ….

Dr. Harrison speaks with the Introductory Lunch Participants.

Dr. Harrison speaks with the Introductory Lunch Participants.

Early in September, SCMA hosted the first of its kind Supply Chain Introductory Luncheon which provided an opportunity for the first years to get an answer to all their queries regarding Supply Chain Management and for the second years to share their experiences with regard to the industrial relevance of Supply chain concepts and fundamentals, while interacting with senior Supply chain faculty members.  Dr. Thomas kicked off the luncheon with a description and explanation of what a supply chain looks like.  He was followed by Dr. Harrison who described career prospects in the field of Supply Chain Management.  Dr. Novack concluded the program with a detailed description of Supply Chain program at Penn State including reference to the Center for Supply Chain Research, which proved to be a hot topic of interest among the students.  The luncheon was attended by around 50 students.

sears roundtable

Brian Ferguson from Sears presents to the SCMA

In mid-September, SCMA conducted a Sears roundtable chaired by Brian Ferguson, VP (Inventory Management Systems & Support) with Sears Holdings Corporation. This afforded an excellent opportunity for the first year students, very early into the Program, to get an insight into the company which is one of the biggest recruiters for Smeal MBAs and to leave a favorable impression on their lead recruiter. The agenda for this roundtable consisted of an overview of the company and elaboration of the opportunities available as well as the skill sets required to be successful in this field. More than 30 students turned up for this event.

Stephanie Bond and Rama Murugan run the grill.

Stephanie Bond and Rama Murugan run the grill.

This was followed by the stupendous success of Dell sponsored tailgate on September 26. In spite of the inclement weather, there was a large turnout of current students as well as alumni. The big game against our recent nemesis provided the ideal setting for SCMA to leave a favorable impression with our sponsor company who seemed extremely pleased with SCMA’s organization and conduct of the tailgate.

If you are anything like me, you feel like you can accomplish anything in business irrespective of your gender! However, intellectually, we as females know that there are indeed different ways that men and women approach their professional careers as well as how we are both perceived in the professional arena. There are indeed unique aspects to being a woman in the corporate world. This is what my first encounter with the Women’s MBA Association at Smeal has me thinking more about.

Sitting in the light breeze on the third-floor terrace of the business building in our first association meeting, the incoming class of women was greeted with curiosity and warmth. As we went around introducing ourselves, I began to see a pattern of how accomplished, interesting, and comfortable each of us were sharing pieces of our stories that led us to study at Smeal.

It is at this, our very first meeting that I first heard the term “mommy tracking”. As a married student in the program, this term in particular spurred my interest. I later googled it to fully understand its meaning and came across this article in US News & World Report (http://www.usnews.com/usnews/biztech/articles/070826/3mommy.htm) that summed it up for me. What has it taught me you might wonder? Well, the lesson for me is that as a woman who wants to start a family soon and also repositioning herself to renter the corporate realm, looking more closely at the benefits companies offer to women with families should be a very important part of my company and job research.

- Kerean G. Povich
MBA Class of 2011

Whenever I think of family my heart pounds, and the memories of happy times come to mind.
Coming to Smeal meant to me not only the opportunity to position myself career wise, but it also meant leaving behind the support and loving smiles I got from my family. This mental picture of “my new reality” couldn’t be more wrong. At Smeal, I found family.
Beginning with the orientation to the everyday warmth of the MBA commons (our hangout spot where first and second year students come together), Smeal has become my home away from home. I found friends, advice, smiles, and all this great stuff that for some reason you don’t expect to find in a world class MBA program.
So, like Optimus Prime (Transformers movie) would say: “There is more to Smeal than meets the eye.”

-Ana Salgado
MBA Class of 2011

eBay reinvented?

One of the great things about coming back to school for my MBA has been the interaction with lots of people from diverse backgrounds. From recently-graduated college students, to experienced professionals to world-class academics, Smeal has already started to show some ROI. While classes and other responsibilities can be quite demanding throughout these two years, bouncing off ideas with a peer or a professor is simply priceless. In my case, I am still struggling with the idea of whether to join Corporate America or launch my own business. While I am still exploring what type of start-up to develop, if any, I have been looking at the internet and people within my network for ideas, which takes me to an interesting company that I came across recently: Swoopo.com.

Swoopo defines itself as “entertainment shopping.” Basically, this web-based company offers visitors many different products for them to bid for. However, unlike eBay, visitors pay for each bid they make on the site, and each time someone bids, the time in the counter increases (making it harder for “snipers” to steal away your bid). Additionally, each bid increases the price of the item by anywhere from $0.02 to $0.12 depending on the auction. Furthermore, Swoopo claims that participants can save up to 65% on the suggested retail price of many of the products offered on their site. Moreover, the products offered in Swoopo are brand new and original with the manufacturer’s warranty. This business model is rapidly being duplicated by other web-companies. The question is whether there are enough people out there willing to pay for a chance to win an auction, which makes this business look much like a lottery. What’s your opinion? While you tell me what you think about this innovative idea I will continue debating with myself whether to launch my own start-up or join forces with an established company.

-Oscar Lang
MBA Class of 2010

Well it was Saturday morning and after the tough two weeks of orientation, I finally had a day to relax – uh – not really! The miser in me had promised my wife a book shelf and now was the time to repent for my thoughtless stinginess by building her one. So I cursed myself (Yes happy bachelors – the #1 rule for survival after getting married is to keep your curse words to yourself!) and drove to Home Depot. After an hour spent in finding the cheapest plywood that would have a realistic chance of supporting our books, I drew up my design on the back of a business card and was ready for the “free cutting service” that Home Depot so generously provides to people like me.

It’s amazing what you can achieve when your goal is “Not to spend money”. In about ten minutes, I had designed my bookshelf to not only be an artistic masterpiece but also to fit into one 8 feet X 4 feet sheet of plywood – yeah you operations management people out there – this is efficiency! Now I like to think that I am a brave man and bravery (or stupidity) it was that enabled me to walk up to the ‘SAW’ handler and give him my business card blueprint – with the biggest piece measuring 32” X 15” and the smallest one 3” X 1” – a total of 12 pieces. The incredulity on his face when he saw my scratchy diagram was really a ‘Kodak moment’. I am really thankful for the professional code of conduct at Home Depot which probably prevented him from punching me in the face and instead toning down his comments to – “Well, I can do the bigger cuts but I don’t think the smaller pieces are possible”. Oh well, I was going to have to hand-saw some of the cuts; no big deal – just a lot of sweat!

Amidst the whirring of the saw, we started talking about why I wanted the wood cut, my recent move to State College and somehow Smeal popped up into our conversation. THAT was the MAGIC word. The moment I said Smeal, the Home Depot guy launched into his story and how he was planning to attend Smeal next FALL. He was really interested in the EMBA program @ Smeal and had met our EMBA director Jake, during one of the visitation days. Well – I had met Jake too during our ice cream social with the EMBAs and was ready for the dialogue. We talked about life @ Smeal, the Supply Chain excellence, the value of a Smeal MBA and pretty much everything about Smeal limited only by the confines of our knowledge. Guess what – by the time I was down to “Best of luck for your application next year”, my wood was cut – yeah all 12 pieces, even the 3” X 1” ones. He even helped me select the appropriate screws and glue for the “10 USD/sheet” wood that I had bought.

I had never imagined that the “Smeal” brand and Networking would help me build a book shelf! Guess I had yet to realize the true value of this intangible asset (As Dr. Givoly will surely classify it). As for the book shelf – well I will write about it sometime later – currently let’s just say that it is “WIP – Work in Process” ;)

-Akshay Madane
MBA Class of 2011

Last year, in IT class (and you first years will get there!), we talked alot about the power of Web 2.0 and the influence it could bear for businesses.  For the last week or so, I have been following a fascinating story on the Internet involving blogging and Twitter and the power of both to influence companies and consumers.  I would like to share it here in order to facilitate discussion as to what it means for the future of marketing and business in general.

Heather Armstrong is probably one of the most read people on the Internet.  Her website, dooce.com, sees enough traffic that she can afford to support herself and her family on it through the ad revenue it generates.  Her Twitter following is over a million people and growing, and she is particularly popular with women and stay at home mothers.  I have seen firsthand that when she recommends a product, it can sell out very quickly, and when she doesn’t like something, she has a platform of millions.

Over the last week or so, Heather started having problems with her Maytag washing machine, which was new and cost $1300. She was getting nowhere with customer service. With two small children, her laundry was becoming a nightmare.  So she Twittered her frustration, and implored her million followers to not buy Maytag washing machines.

From a marketing and business perspective, one person told a million people right in the middle of Maytag’s segment not to buy the product.  Repeatedly.  Both Whirlpool and Home Depot jumped in very quickly to mitigate the damage, but realistically, that damage was done.

Here’s where the issue comes into play.  She is not a celebrity we think of in a normal sense.  If it was Oprah calling customer service, the issue would have been a priority. But she does have some of that same clout.  Now, with Web 2.0, any otherwise random customer could have a following of hundreds or a million followers, and the marketing department wouldn’t have any warning that something big was happening until it had already blown up.  As a future business manager, what would you do?

- Sara Paige
MBA Class of 2010

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Summer Series – Kimberly Clark, Paraguay

For the last 2 months I’ve been immersed in the jungles of Paraguay (both urban and rural) trying to unveil and understand the mystery that is woman.  I am on a quest to understand how women decide among products that are so intimate, so personal, and vital for her confidence self esteem and even health – and why isn’t this process even more complex? This is my job as an MBA Intern in Kimberly-Clark Paraguay, responsible for the general management of the FEM category products.

Now you would think this would be a hard task for a GUY that was raised in copper mines and who sold mining trucks for three years… but it hasn’t, thanks to the transportability of the concepts learned in the program and how they empower us with a great set of tools to leverage. Though during our first year at times I came to question the practicality in the approach of some of the courses, I’ve quickly become to realize how necessary this MACRO view really is, especially when connecting dots and presenting to upper management. I’ve also realize how everything makes sense and how easy it has been to integrate all functional areas, once we start applying what we’ve learned. On August 21st, I’m representing our branch (Argentina, Paraguay and Uruguay) in the annual Interns’ Speech Series presided by Tom Falk (KC’s CEO), on which I present the results of our project and its impact on sales. This generally determines who gets an offer and a special bonus as best speaker, so I’ll do my best to represent the “Smealers” and its marketers.

I’m deeply thankful for this experience and for what I have learned during our first year. I can’t wait to go back and continue to grow. I hope to see you all in a couple of weeks in what I’m sure will be a great Second Year… Hasta la vista!

 

Phillip Jarpa
President, Marketing Association

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Summer Series – eChinaChem

Ni hao! Greetings from Shanghai, China. I am fairly sure I win the “where would you rather be” award, or at least tie with Jon and Hector (classmates who are in Shanghai with me!) I work for eChinaChem, a 100 person company that focuses on end to end solutions in assisting global companies buy chemicals from Chinese manufacturers. We also have a second product, eChinaBio, which is a little less developed and needs some serious work. Our CEO, who happens to me my boss, has put me in charge of the project. The project turned out to be creating the eChinaBio strategy, and making changes to both our services and products. One year at Smeal certainly teaches you a lot, as I feel like I really do have a grasp on the business as a whole. Still, it’s quite the endeavor being able to mold products and services over a summer.

Other than working hard, we are really getting to explore the city. We have met some really awesome people here who will be friends for life, and I think all three of us will certainly explore the option of coming back here after graduation (so if you have connections, hook me up!). Zai jian,

- Evan Weiss

Class of 2010

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