4:00 am. It was the morning of Friday, January 25, 2008 and I had no classes that day. On this particular day though, I had to get up earlier than I ever did for class. The Marketing Association was taking us on a company visit to DuPont, which was located three and a half hours away in Wilmington, Delaware. I was reluctant to get up in the morning, but I also didn’t want to pass up a good experience.
Now I must admit that I always thought of myself as a B2C person and didn’t think I would be going into B2B. DuPont wasn’t one of my target companies for a summer internship, but I wanted to go for the learning experience. However, after the day was over, I was really impressed by the people, program and company, and found myself wanting to work there.
There were two things that really impressed me that day. The first was having lunch with some of the DuPont employees. An employee was assigned to each table, so we were able to have informal discussions and learn about the company as we ate our lunch. They shared their insight, and told us of some marketing experiences that DuPont had to go through. This was when I started to learn that B2B marketing was not very different from B2C marketing. And the fact that the employees were very personable and approachable made the lunch more enjoyable.
What really sold me on the program, though, was a case study we participated on during the afternoon. They provided us with a real situation and gave us one hour to develop the marketing plan. This was right down my alley and it got my marketing spirit going! It might have been the fact that it was based on a real life case that energized me and got me motivated to develop a good marketing plan. I felt like I really got to implement the marketing concepts we learned in class. In the end, each team took turns presenting their plans, then the moderator gave us comments and summarized the case. Being able to apply concepts to real life helped me get a better understanding of marketing.
After the company visit was over, we took another three and a half hour ride back to State College. That night, I got back to my apartment at around 11 pm. And even though I was tired, I made sure that I applied for the DuPont summer internship before going to bed.
MBA Class of 2009
Originally from Thailand, Kat attained her Bachelor’s Degree in Business Administration there and has over three years working experience in the advertising industry, where she found her passion for brand management. At Smeal, Kat plans to focus on Product & Market Development and Strategic Leadership.
