Rice Marketing Case Competition
On Feb 6, a Smeal MBA team that consisted of two-second year students, Effie Li and Carrie Zhou, and two first year students, David DeFlice and Nancy Nie, went to Houston, TX for the National Marketing Case Competition. Since a snow storm just hit Pennsylvania, it took us 12 hours to get Houston from State College. We attended the reception ceremony held in Johns Business School and met 15 teams that came from all over the country. During the warm up session, we played the spaghetti challenge game, and learned more about team dynamic.
After the opening session, we got the case at 8pm and spent 6 hours at Rice MBA meeting room to solve the case problem. The case was about new marketing penetration in oil and gas manufacturing industry, and the team was expected to give recommendations on entry decisions and marketing mix strategies.
The case scenario was new to us, but we did broad research on company website and industry report. As a result, we got enough information and data for solid analysis from financial aspect as well as practical marketing strategies. The following morning, we came back to the meeting room, and completed the slide deck by noon. The presentation took place in the afternoon and each member of our team participated. We did a good job in the Q&A session, and the judges gave us positive feedback for our performance. Finally, our team’s presentation score ranked second place, and the sponsor company representative gave Penn State great recognition.
In the evening networking session, we had wonderful opportunity to talk to MBA students from many different programs. We exchanged about each other’s MBA life and job searching strategy. The best part of case competition is making new friends and also broadening our views and perspectives.
-Effie Li, Penn State Smeal MBA ’14