Archive for October, 2010
Monday, October 25th, 2010
Just a few doors away at the national Institute for the Study of Business Marketing (ISBM) conference, three business gurus sat down to chat about the age-old dilemma of sales v. marketing. First up was Philip Kotler, truly the father of the marketing discipline. Only the premier expert could have a book called Kotler on Marketing or According to Kotler. Next up was Neil Rackham, the “professor of sales” and author of Spin Selling. Kotler and Rackham recently collaborated on a Harvard Business Review article entitled “Ending the War Between Sales and Marketing,” and here at Penn State they sat down to talk about it. They were moderated, or perhaps refereed, by noted marketing and customer service expert Fred Wiersema, author of The Discipline of Market Leaders. The conversation was spirited, and if it approached too tame, Dr. Wiersema interjected a particularly provocative question to renew the fireworks.
It was amazing to sit 10 feet away from such a powerhouse of knowledge and experience. I felt awed and starstruck. All here in Happy Valley on a lovely autumn morning.
Monday, October 18th, 2010
Fair warning. These blogs will not be traditional marketing messages. We wanted to share with you our own MBA Admissions team’s thoughts and perspectives on the program, Penn State, business and life in general. We hope that through getting to know us, you’ll see a reflection of the Penn State Smeal MBA culture and will want to be a part of our community.
~Carrie Marcinkevage, Admissions Director
and our team:
Stacey Dorang, Assistant Admissions Director
Ann Mallison, Senior Admissions Adviser
Scott Sylves, Admissions Representative